Teaches cutting-edge tools and approaches to the analysis of data, including "big data" for effective decision-making. The class creates data connoisseurs through hands-on exposure to exploratory and predictive analytics. Application areas covered include Web Marketing, the Internet of Things, Biometric Monitoring, as well as data integration and analysis for online marketing, human resources and operations. Requisites: Requires prerequisite courses of BASE 2101, 2102, 2103 and 2104 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
The course objective is to introduce students to the world of programming and empower them with the ability to create and extend business applications. They will learn the core concepts of programming with VBA (Visual Basic for Applications) and use them to customize and extend applications like Excel. They will also learn a method to decompose a complex task into manageable pieces. Formerly MGMT 2010. Requisites: Requires prerequisite courses of BASE 2101, 2102, 2103 and 2104 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
First of a two-course sequence intended to provide students with increased fluency in the language of business. Focuses on U.S. and international accounting concepts and methods that underlie financial statements and the related implications for interpreting financial accounting information. Requisites: Requires prerequisite courses of BCOR 2000 and BCOR 2200 or BCOR 2002 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Intended to provide students with increased fluency in the language of business. Focuses on U.S. and international accounting concepts and methods that underlie financial statements and the related implications for interpreting financial accounting information. Builds and extends detailed knowledge of preparation, analysis, and use of financial statements. No credit given for this course if ACCT 3220 or ACCT 3230 have been taken. Requisites: Requires prerequisite courses of BCOR 2000 and BCOR 2200 or BCOR 2002 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Second in a two-course sequence building and extending detailed knowledge of preparation, analysis, and use of financial statements. Requisites: Requires a prerequisite course of ACCT 3220 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Covers both consumer buying behavior and organizational buying behavior. Consumer behavior topics include needs and motives, personality, perception, learning, attitudes, cultural influence, and contributions of behavioral sciences that lead to understanding consumer decision making and behavior. Explores differences between business and consumer markets, business buying motives, the organizational buying center and roles, and the organizational buying process. Required for marketing majors. Requisites: Requires prerequisite course of BCOR 2050 or 2400 (minimum grade D-). Restricted to Business (BUSN) or Advertising (ADVT) majors and 52-180 hours completed.
This survey course takes a broad and comprehensive perspective on managing and operating in a rapidly growing global economy. Explores regional and national approaches to international management, including trade practices, country penetration strategies, international finance and accounting, marketing across cultures, global service and manufacturing operations, cultural and legal differences, ethical and sustainability issues, and global competitive strategy. Formerly INBU 4300. Requisites: Restricted to Business (BUSN) or International Affairs (IAFS) majors with 52-180 units completed.
This survey course examines how to conduct international business in China. The course explores all the major functional areas of international business as they apply to U.S. companies in China: marketing, human resources, operations, finance, accounting, government relations, cultural and legal differences, ethical and sustainability issues, and global competitive strategy. Open to non-business students. Requisites: Restricted to students with 52-180 units completed.
Provides cost analysis for the support of management decision making. Analyzes activities, cost behavior, role of accounting in planning, financial modeling,and managerial uses of cost data. Requisites: Requires prerequisite courses of BCOR 2000 and BCOR 2200 or BCOR 2002 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Explains the "whats" and the "whys" of cultural differences in international management as it covers leadership, motivation, communication, planning, decision making process, change, structure, organizational culture, strategy, negotiation, team work and international assignments in a multicultural environment and in a multidisciplinary context from the perspective of practicing managers. Students will meet with international business professionals from European companies. Requisites: Restricted to students with 52-180 units completed.
Explores fundamental techniques of data collection and analysis used to solve marketing problems. Specific topics include problem definition, planning an investigation, developing questionnaires, sampling, tabulation, interpreting results, and preparing and presenting a final report. Required for marketing majors. . Requisites: Requires prerequisite courses of BCOR 1020 and 2050 or 2400 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Examines concepts and structure of the United States income tax system. Focuses on concepts affecting all taxpayers, with emphasis on individual taxation. Requisites: Requires a prerequisite course of BCOR 2000 or 2002 (minimum grade D-). Restricted to Accounting (ACCT) or Finance (FNCE) majors with 52-180 units completed.
Describes the economic, geographic, political, and social forces that have shaped and continue to define global markets. Examines topics critical to success in international markets, including assessment of a firm's international capabilities, techniques for gauging the potential of international markets, international segmentation approaches, and alternative arrangements for entering foreign markets. Compares and contrasts product, price, distribution, logistics, promotion, and research decisions made in global versus domestic markets. Introduces students to financial arrangements characteristic of international marketing, including exchange rates and controls, balance-of-payment principles, import licensing agreements and tariffs. Same as INBU 5100. Formerly MKTG 3450. Requisites: Requires prerequisite class of BCOR 2400 (minimum grade D-). Restricted to Business (BUSN), Advertising (ADVT) or International Affairs (IAFS) majors with 52-180 units completed.
This London-based global seminar introduces undergraduate students to transfer pricing, International Financial Reporting Standards (IFRS) and the impact of foreign exchange rates on financial reporting. The seminar includes an IASB headquarter experience and presentations from multinational corporations and public accounting firms. It also includes experiential-based accounting learning in continental Europe. Requisites: Requires a prerequisite course of ACCT 3220 (minimum grade D-). Restricted to Business (BUSN) majors only.
Introduces entrepreneurship. Addresses opportunity recognition, target markets, industry analysis, business model identification, sources of funding, managing rapid growth, and writing feasibility studies. Examines alternative forms of entrepreneurship such as franchising, corporate entrepreneurship, family business, and social entrepreneurship. Requisites: Requires prerequisite courses of BCOR 2000, 2200, 2300, and 2400 (all minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Covers the what, why and how of major digital marketing approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and social media. The course is designed to launch students as digital marketing professionals and to provide experience with industry-relevant hands-on assignments and exercises. Requisites: Requires prerequisite course of BCOR 2400 (minimum grade D-). Restricted to Business (BUSN) majors.
Offered irregularly. Provides opportunity for investigation into new frontiers in marketing. Requisites: Requires prerequisite course of BCOR 2400 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Introduces students to the many facets of the marketing of sport and marketing through sport. Theoretical and practical applications of marketing sport are examined. The course will provide students with an understanding of current marketing concepts, and best business practices, related to sports enterprises and a foundation for pursuit of further study and work in sports and event marketing. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Student training and participation in government or industry environment under faculty supervision. Instructor consent required. Requisites: Requires prerequsite courses of BADM 1000, 1020, 2000 and 2400 (all minimum grade D-). Restricted to students with 57-180 credits (Juniors or Seniors).
Part one of a year-long course based on an interactive model that brings in high-level executives to share their experiences and evaluate student prepared responses to an ethical dilemma. Requisites: Requires prerequisite courses of BASE 2101 and 2102 and 2103 and 2104 (all minimum grade D-). Requires a corequisite course of BCOR 3010. Restricted to Business (BUSN) majors with 52-180 units completed.
Analyzes the structure, markets, and regulations of financial institutions. Studies problems and policies of internal management of funds, loan practices and procedures, investment behavior, deposit and capital adequacy, liquidity, and solvency. Requisites: Requires prerequisite courses of FNCE 3010 and 3030 (minimum grade D-). Restricted to Business majors with 52-180 units completed.
Building upon the legal concepts and issues introduced in REAL 3000, the course provides a deeper study of the laws and legal issues impacting and governing real property rights and interests including the acquisition, ownership, possession, use and transfer of real property. Incorporates both a lecture and case study approach fostering regular classroom discussions. Requisites: Requires prerequisite course of REAL 3000 (minimum grade D-). Restricted to Business (BUSN) majors with 52-180 units completed.
Using a business plan development model, this capstone course integrates the accounting, finance, management and marketing principles learned previously and incorporates social reasonability and values driven leadership. Objectives focus on the development of professional skills, e.g., time management, career management, team building, through a combination of classroom and experiential learning. Requisites: Requires prerequisite course of BUSM 3001 or 3002 or 3003 (minimum grade D-). Restricted to Business Minor (BUSM-Min) majors only.
Part two of a year-long course based on an interactive model that brings in high-level executives to share their experiences and evaluate student prepared responses to an ethical dilemma. Requisites: Requires prerequisite courses of BASE 2101 and 2102 and 2103 and 2104 (all minimum grade D-). Requires a corequisite course of BCOR 3010. Restricted to Business (BUSN) majors with 52-180 units completed.
