Students are introduced to design elements and principles, resarch and visual storytelling. They are challenged to communicate intellectual, sensory and emotional conepts by learning a visual vocabulary of type, color, and form expressed in a variety of mediums and dimensons. Similar to JOUR 4513. Requisites: Requires a prerequisite course of APRD 2003 or APRD 2003 (minimum grade D-). Requires a corequisite course of APRD 3000. Restricted to Strategic Communication (STCM) majors only.
Introduces theoretical approaches and practices used to analyze the content, structure, influence and contexts of media. Explores factors shaping media, including: politics, economics, technology, cultural traditions. Studies concepts, theoretical approaches and research methods of media criticism, and adopts and adapts these frameworks in analyses of mediated communication.
Explores cross-channel media consumption (television, print, radio, Internet, product placement, word-of-mouth, etc.) and developing evaluative techniques to choose media that will most effective implement a brand strategy; allows students to learn how to utilize different forms of media in the context of integrated brand communication. Similar to JOUR 3463. Requisites: Requires a prerequisite course of APRD 2000 or JOUR 2403 (minimum grade D-). Restricted to Strategic Communication (STCM) or Advertising (JADV) majors only.
Examines issues at the intersection of digital media, culture and politics, such as regulation and network architecture, piracy and hacking, and grassroots activism. Engage with a range of theories about cultural politics, democracy, liberalism and neo-liberalism in relation to digital information and communication technologies.
Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that create brand relationships. Similar to JOUR 4533. Requisites: Requires a prerequisite course of APRD 2000 or JOUR 2403 (minimum grade D-). Restricted to Strategic Communication (STCM) or Advertising (JADV) majors only.
Examines managerial and decision making processes of advertising and related brand communication functions. Emphasis on determining opportunities, integrating with other elements of the promotion mix, setting objectives, establishing budgets, and measuring advertising and communication effectiveness. Requisites: Requires a prerequisite course of APRD 2000 or JOUR 2403 (minimum grade D-). Restricted to Strategic Communication (STCM) or Advertising (JADV) majors only.
Explore and understand the importance of content as a brand building tool. Students will gain the ability to use analytics to create strategy that allows the brand to have meaningful and cohesive conversation with its community. Requisites: Requires a prerequisite course of APRD 2000 (minimum grade D-).
Introduces students to the practice of curiosity as the basis of creative problem solving. Students will participate in exercises and exploration based projects to increase productive curiosity, critical thinking and creative products, which will inform the development of integrated marketing communication campaigns. Requisites: Requires a prerequisite course of APRD 2000 (minimum grade D-). Restricted Strategic Communication (STCM) majors only.
Exposes students to the principles and methods of qualitative methodology including interviews, focus groups and ethnography. Explores how these methods inform the practice of account planning. Requisites: Requires a prerequisite course of APRD 2000 (minimum grade D-). Restricted Strategic Communication (STCM) majors only.
Explores how to create and produce effective and engaging designs for dynamic information across a variety of screens while maintaining brand identity. Extending the design principles learned in previous classes, the student will concept for user interfaces (UI) and navigational frameworks that optimize usability, accessibility. Requisites: Requires prerequisite courses of APRD 3000 and APRD 3001 or JOUR 3503 (all minimum grade D-). Restricted to Strategic Communication (STCM) majors only.
Explores the development of interactive concepts that meet the strategic brief's brand objectives. Emphasis is placed first on developing strong digital ideals. Students also master the styles appropriate for different digital media and then use those skills. Requisites: Restricted to Strategic Communication (STCM) majors or Advertising (JADV) majors only.
Introduces the basic elements of visual communication. Covers the use of camera systems, digital imaging techniques and other aspects of photojournalism including law, ethics, history and critical decision-making. Requisites: Requires a prerequisite course of JRNL 1000 or JOUR/JRNL 2601 (minimum grade D-). Restricted to students with 57-180 credits (Junior or Senior) Journalism (JRNL) majors or Program in Journalism & Mass Communication (JOUR) majors only.
Emphasis on communication tactics; plan, write and execute public relation tools; audience segmentation; media selection; application of social media channels. Requisites: Requires a prerequisite course of APRD 2002 (minimum grade D-).
Explores the development of electronic media art through screenings, readings, lectures and discussions. Requisites: Requires prerequisite course of CMDP 2400 (minimum grade D-).
Studies the principles, theories and language of visual communication, emphasizing the evaluation and use of images in mass media. Designed to help students build theories and practices learned in previous classes and perfect their skills integrating words and pictures in communication to gain a greater appreciation of the visual world. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Introduces students to the critical perspectives most often employed in qualitative analysis of journalistic texts and practice: Marxism, psychoanalytical criticism, semiology, sociological criticism, structuralism, etc. Emphasis is upon texts from contemporary print and broadcast media, although students may also explore documentary film and literary journalism. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Surveys the political and economic structures of media system in developed and developing countries and discusses the impact of privatization, ownership consolidation, and globalization on the flow of information across national borders. Also looks at how global media flows and counter-flows affect conceptions of nationhood and cultural identity. Requisites: Restricted to students with 57-180 credits (Junior or Senior) College of Media, Communication, and Information (CMCI) or Program in Journalism & Mass Communication (JOUR) or International Affairs (IAFS) majors only.
Provides a blend of theoretical understanding and on the ground experience for students interested in learning about the forces that shape election coverage and the practicalities of reporting on the local and national races for public office. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Examines how the uses of interactive media have changed the classical dynamics of human communication, allowing multidirectional, non-linear and multimedia practices. In this course, students will study the various aesthetic, narrative, emotional and cultural elements of the interface in areas such as non-linear video, the web, games and hypermedia. Requisites: Requires prerequisite course of CMDP 2400 (minimum grade D-).
Acquaints students with general, thematic, and contextual theories of human communication. Gives attention to criteria for evaluating theories. Requisites: Requires prerequisite courses of COMM 1210 and COMM 1600 (all minimum grade C-). Restricted to students with 27-180 credits (Sophomore, Junior or Senior) Communication (COMM or COMN) majors only.
Offers a broad overview of significant broadcast programs, the institutions and sociocultural and economic influences that have steered the course of radio, television and electronic media history in the United States. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Explores the history, economics and traditions of digital technologies. Addresses the interaction between digital technologies, culture and economy with particular emphasis on the effects on digital journalism. Concludes with a focus on how these concepts are embraced by new journalism market models. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Explores the evolution of the documentary, both in feature films and on television, to understand how the genre offers both historical context and an understanding of the world in which we live. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Explores the foundations of journalism practice in a historical context. Students study the evolution of the news industry and analyze examples of contemporary broadcasting, photography, online and print media in light of the past. Requisites: Restricted to students with 57-180 credits (Juniors or Seniors).
Explores theories and research related to public relations communication before, during and after a crisis; examines the fundamentals of organizational communication, crisis management and strategic planning. Requisites: Requires a prerequisite course of APRD 2002 (minimum grade D-). Restricted Strategic Communication (STCM) majors only.
