Provides an opportunity to use and master quantitative and qualitative research methods. Students conduct research and analyze data to determine the targets relationship with specific product categories and identify the emotional and practical needs that motivate purchase. Prerequisites: Requires prerequisites courses of JOUR 3403 and 3453 (all minimum grade D-). Restricted to Advertising (ADVT-BSJR or JADV-BSJR) or Marketing (MKTG) majors with a minimum of 57 hours taken.
